Lipz is a lip moisturizer that can soften and moisturize dry, chapped and cracked lips. This is a fragrance free formulation that can be applied with ease. Anyone, irrespective of the gender can apply this lip balm. This moisturizer has no waxy feel. It is absorbed by the lips quickly; requires a few applications to heal the lips. Once healed, it creates a protective layering against dryness. It can be applied twice or thrice in a day and leaves the lips hydrated and soft. The application requires one to squeeze the tube from the bottom to squeeze out sufficient quantity and glide the top of the tube on the lips. The ingredients present in this lip moisturizer are kokum butter, squalene and mineral oil.